Le 18 juillet, lors de la troisième audience du procès civil intenté par BELIFT LAB contre Min Hee Jin, ancienne PDG d’ADOR, l’agence d’ILLIT a fermement nié les accusations de plagiat visant leur groupe féminin. Le tribunal civil du district ouest de Séoul examinait une demande d’indemnisation de 2,5 milliards de wons (environ 1,9 million USD) pour préjudice d’image.
L’argumentaire de BELIFT LAB
Les représentants d’ILLIT ont présenté en audience plusieurs exemples visuels pour démontrer que les éléments stylistiques reprochés comme étant copiés à NewJeans étaient en réalité antérieurs, déjà utilisés par des groupes comme GFRIEND. Ils ont mis en avant :
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L’utilisation d’un ratio vidéo 4:3 à basse résolution ;
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Les plans larges de jeunes filles courant ou traversant des ponts ;
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L’esthétique des uniformes scolaires dans les clips musicaux.
Selon l’agence, ces éléments étaient déjà bien établis dans les clips de GFRIEND cinq à six ans avant les débuts de NewJeans.
Ils ont également comparé les publicités et shootings photo des deux groupes, citant des cas comme :
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Des photos de groupe en blanc avec une ambiance onirique ;
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Des concepts en hanbok que Min Hee Jin avait déclarés uniques à NewJeans ;
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Des scènes devant des structures rouges en bord de mer, présentes dans les visuels des deux groupes.
« Des similitudes ne signifient pas plagiat »
Selon l’agence, le fait que ces éléments visuels soient partagés ne constitue en aucun cas une preuve de copie intentionnelle :
« De la même manière que personne n’accuse NewJeans d’avoir copié GFRIEND, on ne peut pas dire qu’ILLIT copie NewJeans à cause de quelques similitudes. »
Ils estiment qu’une professionnelle comme Min Hee Jin devrait savoir que des ressemblances dans l’industrie de la K-pop sont souvent inévitables, et ne relèvent pas systématiquement du plagiat.
Contexte du conflit
Cette défense intervient alors que Min Hee Jin accuse depuis avril 2023 HYBE de favoritisme envers LE SSERAFIM, dont le lancement aurait été priorisé au détriment de NewJeans. Elle avait également dénoncé un audit interne abusif et accusé ILLIT d’imiter le concept de NewJeans.
En retour, SOURCE MUSIC a porté plainte contre Min pour diffamation, réclamant 500 millions KRW, tandis que BELIFT LAB a engagé une action distincte de 2 milliards KRW pour atteinte à la réputation.
« Même NewJeans pourrait être perçu comme une copie »
L’agence d’ILLIT a aussi rejeté des accusations précises de Min Hee Jin selon lesquelles l’usage d’écrans géants à COEX, de selfies à Paris ou de poses de groupe identiques seraient des marques de copie. Leur réponse :
« Selon cette logique, même NewJeans pourrait être vu comme une copie d’autres groupes. »
En conclusion, l’agence a insisté : le débat sur l’originalité ne doit pas occulter les réalités du processus créatif dans l’industrie musicale, où l’inspiration et les références sont omniprésentes.
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